This is Part 2 of our conversation with Dr Sarah Memmi. Sarah is a behavioral scientist. She teaches at the University of Louisville in Kentucky where she’s an Assistant Professor of Marketing in the College of Business. Her main area of research is how people pursue goals; how they handle conflicts between multiple goals, and how they manage their personal resources (time, money). She also teaches in the University of Louisville’s unique equine business program. In Part

Dr Sarah Memmi is a behavioral scientist. She teaches at the University of Louisville in Kentucky where she’s an Assistant Professor of Marketing in the College of Business. Her main area of research is how people pursue goals; how they handle conflicts between multiple goals, and how they manage their personal resources (time, money). She also teaches in the University of Louisville’s unique equine business program. Sarah is a lifelong horse person. In September 2021 we

This is part 3 of our conversation with Dr. Susan Friedman. We began in part 1 with a discussion of crucial conversations - what do you do when the stakes are high and emotions are becoming heated? How do you keep the dialog going and maintain a relationship? And what is a relationship? That’s what we explored in Part 2. We often think emotions get in the way, but Susan reminded us that emotions are diagnostic. They track contingencies. All of this brought us to a discu